You don't know how much I sympathize with this
When I did my first Corsair cooler review I was having a hard time finding it's product page because there were so many similarly named models
I assume most review items are given to you by the companies?
Since you're the cool(er) guy, maybe you should require such detailed specs in order to fully inform your audience.
For instance, Corsair has 5 dual 120mm AIOs in their page from 99$ to 259$.
The radiator size is the same (well, the 99$ is 2mm short but that could be a typo or just slightly different build).
The fans are not the same.
The 179$ and 259$ models look identical in all aspects besides the LCD display.
So, if all these models have the exact same pump and cooling fluid capacity/flow, well.... you get my point.