Well here's my 2 cents worth.
I build hundreds of systems every month. Only overclockers are built with aftermarket fans, which is a pretty small percentage. But all 5 of our own systems are overclockers with air cooling.
I've installed the CPU cooler into my case every 3-6 months as I change CPU, motherboard, or case itelf, so installation is indeed important to me. However, just because a motherboard has to be removed from the case shouldn't be grounds for ranking installation. The best cooling options all need to be installed to the motherboard at least partially prior to going into a case. It usually takes me the better part of an hour to strip my motherboard from the case and put it back together (no removeable motherboard tray). I don't consider that a problem. What is a problem is some of these clips and retainer placements that can't be reached with the cooler in place.
I agree with most others here that all of these test figures are useless outside of a case. Case flow, and what a cooler does to add or detract from this flow, is probably the most critical component of any air cooled system.
Add to that the fact that some of these coolers are mounted in ways that would never fit in most cases. (EG: IFX-14's second cooler is mounted to the top: no case that I've ever used for a system would have room for this as my wires are tucked up there for aesthetics and to keep the air flow across the motherboard, front to back. These 2nd cooler fins would be destroyed during installation.)
Then all of the side blowing fans are set up to blow up or down, rather than out the back. Who in their right mind would do such a thing? Blowing top to bottom or visa versa doesn't do a thing for air flow in a case. Even if there is a top fan in the case, these coolers are placed directly under the PSU. (Very few cases have the PSU on the bottom and IMO they're all crap, not worth the money for shipping) The air is forced to move forward, against the natural air flow, or circulate back up or down to the rear exhaust. Moronic installation at best.
CPU coolers are designed to blow down for a very good reason. Especially with todays elaborate cooling heatpipes and fins on motherboards, the air is supposed to help cool the motherboard as the flow reflects off the CPU. Because these test systems are not installed in a case (which would have a higher ambient temp than sitting in the open, and be much more reactive to air flow of the case) none of the side blowing nor down blowing coolers take into consideration what they do to help the motherboard temps or air flow.
I think the idea for this review is great, test as many CPU coolers as possible. But the method leaves a lot to be desired. I could have run all 80 of these tests correctly, in a case, in a week, if that were my full time job. As is, it's not a real life comparison for CPU or motherboard temps.
Of course everyone and their brother will have a cooler that failed on this test and claim it's the best thing since sliced bread. And they may even have a good one, or some trick to setting it up. But chances are they're relying upon Everest or some other 3rd party software program to read sensors in the motherboard, which anyone with a brain knows can't be trusted to be accurate. And the idea of needing a "trick" to set it up is exactly why it should receive a poor score for setup.
TG is showing terrible technical knowledge and misleading results with these setups. I hope this is a one off and not a trend for TG.
Anyway, just one system builder and enthusiast's opinion.