This is an example of what my CPU (4770k) looked like when i installed it in my Motherboard carefully (asus maximus vii hero). I put it in, made sure the notches on the side that indicate if it's set perfectly were lined up, then proceeded to close the latch.
I noticed that I needed a bit of force when installing. Videos online said it was totally normal so I again proceeded to make sure it was lined up, and closed it.
After checking it, it had dents on both the left and right side just like the picture i used above. Is this normal?