CPU temps higher after installing USB 3.0 dedicated expansion card

[bl.lebrun]

I installed this expansion card with 4 dedicated USB 3.0 channels at approximately 5 Gbps per channel for use in an Oculus Rift room-scale setup. After installation however my idle temps have shot up from around ~30 C to approximately ~70 C reaching a max of 100 C on boot. I also have an AIO dual 120mm water cooler I'm hoping I didn't accidentally bend or hit somewhere on the installation, not that it was anywhere near the water cooler. Is this normal for an upgrade like this? Or should I see if my cooler has a bent radiator, bad sensor or if my CPU is ctd?

System:
i7 4790k (no OC)
GTX 1080
MSI Gaming 5 Z97
1x SSD + 4x HDD
20 GB RAM

 

[Greeko85]

Is your cooler operating? Pump is running and fans spinning?

 

[bl.lebrun]

Is your cooler operating? Pump is running and fans spinning?

Yep, found out it was this, pump failure. Went to heatsink/fan and never looked back.