100% COMPLETE RIP OFF. Few people can afford to waste that kind of money on something that is only SLIGHTLY faster on every day tasks. Most people don't sit around and simply copy 25GB files and giggle. On smaller operations it's not that much faster than other competitors. Yet cost more than double. And let's define what it means to "afford" something. There are some people who think if they have $800 or $1000 in the bank, they are flying high as they sneer at their friends. They'd gladly, and foolishly blow that last $800 just to get this. So most people who say they can afford it, really mean they can somehow get it, or perhaps even put it on their credit card. There are also other people who have savings accounts over $100,000 that know this is a horrible deal and would never buy it. So who is this really for? I think it's for someone who truly, truly has an incredible need for a marginal speed improvement. Then it's ok to spent your last $800. But for others, it's just a waste.
But regardless, they are showing off a high sequential read speed. The rest of the specs are only somewhat better than other drives. In fact they are coming out with new drives right now that are much cheaper and reasonably fast. For example PNY has a a new one this month that has a read speed of 240. It's 128GB and only $225. It's read speed is not quite as good at 160, but still. And let's not forget you can buy two cheaper SSD's and RAID them to get performance beyond this drive, and for less. Again, this is a rip, and will be short lived as they rake the suckers in.