I personally find this all suspect until a credible research team, like AMD or Google, confirms CTS's findings. On the subject of perception of AMD's CPU's this has made an impact for me personally. I have been heavily considering updating my aging gaming system, an AMD FX 8350 system, to a Ryzen based system but due to this accusation, and that is exactly what this is at this point without being corroborated by other research teams, has me taking pause on actually building one. So from a customer point of view this has made an impact on the company, whether it be true or not, because consumers need to protect themselves and act on the information available to them. When accusations like these arise it hurts the company's whether it is intended or not.
This is just my opinion and how I feel about this debacle on how the release of this information was handled. There are still so many questions and very little answers at this point.
I would think that if the flaw/s were found I would want to have it corroborated before revealing it to the company and the public to save face and be sure there were indeed issues before throwing caution to the wind and alerting the public.