[citation][nom]cilliers[/nom]Guys!This surely looks impressive (giant graphics card and oversize heat cooler), but is this "eye candy" for the technically inclined PC enthusiast really moving forward, or just another pile of copper pipes sold at a price established out of pure value perception? This article got me thinking... Are we unknowingly creating a market demand for cooling products that make little sense in the grand scheme of things, nor shows little technological advancement? Why do we get so excited when a graphics card becomes so hot during peak operation that it requires cooling beyond standard specification. In engineering terms, any system that transforms such a large amount of electrical energy into heat as a side effect would be considered inefficient. By creating a market for "aftermarket" cooling, we do not only show our tolerance for inefficiency, but also create a booming demand for lackluster "solutions".[/citation]
If I had a card that used 1000 watts of power but was ten times faster than the Radeon 7970 in every way, it would still be the most energy efficient graphics card in the world today. I also don't think that after-market VGA cooling is a booming market for lackluster solutions. The after market VGA cooling industry probably isn't booming because even the minority of overclockers in this world tend to not use an aftermarket cooler on their graphics card(s). Even then, just because there are some lackluster solutions doesn't mean that they sell nearly as well as the good solutions.