I wish companies would stop branding radiators, memory, etc with "gamer" names. How stupid is that? It's not a keyboard, or a headset, or a video card, or a monitor, or... you get my point; the design of these items doesn't change, you always want the best thermal dissipation from a radiator. Calling it "sniper," "headshot," "nightvision," "dragons," is so tacky and unattractive, especially if it comes with an equally as tacky design or heatsink. If anything it turns me away from their product because I assume "Oh, this is in no way marketed towards professionals. We can get away with a shoddier product and nobody will notice!"