That's why I've always bought my systems from mom and pop stores. They've always been honest and I can customize my system AND pay less. There's no need to deal with a big company that will just put you on hold, if you have a problem with your mom and pop store purchase, you can just call them or go over there yourself and they'll handle things. Plus your system won't come loaded with advertising crap and run slow. Since vendors like Dell don't make their own components, there's no reason to buy from anyone but your local computer store.
Dell knows that most people who buy from them are not computer savvy. Otherwise they'd buy a customized system from a local store, I've never seen a lower price with a Dell computer vs. my local stores. So people who don't know anything about computers will buy from Dell and won't realize they're getting ripped off. Incredible that Jonnydough chose Dell, but I bet he's one of the few people who figured out that he didn't have an AGP slot. Most Dell customers would just start playing games and not understand why the games were running slow (or not even realize the slowness).