Yeah but he has his business in germany, there are 20% import tax and around 30% small business taxes, and workers in germany expect to get paid as well.
Now I don't know if the chinese one will have the same precision ( "flatness" )as this one but precision would also increase cost.
You try and import and sell something and if you can make a better price then you can complain all you want.
I ordered a second one, Branded by Thermalight, in Red with silver highlight, and it comes with free Thermalight thermal paste [Dont care, I use MX5, but its free]
I paid 10USD with shipping, i repeat 10USD with SHIPPING that has tracking
The first one was black and made by some factory, doesnt look fancy, just black and simple and cost me 17$, I overpaid, but this one for 10$ is branded and Thermalight is a good quality brand that mostly copies Noctua cooler keeping t heir quality