My Ultrawide, SSD, GTX980, Watet cooler, 16 GB RAM, Hard Drive, ATX premium MOBO and CPU ran roughly $1000 less and I built it with clean cable management in one evening . My Z87 platform PC is nominally slower but way cheaper and performance, while dated, is not substantially less capable than this system.
I would say the overall minimalist design is clever, but this appeals to a niche consumer who honestly has more money than fundamental build knowledge.Watch Youtube and learn how to build it yourself.I used to go on these Builder sites and build my "dream rig" but the total price was always absurd. Prestige builders like DS are cutting edge on design, but seriously, you can build the same basic rig buying the previous generation/iteration components and have an extra grand in your pocket- Work smarter, not harder.