Nvidia has 80% of the market share, I don't think there is anything that AMD can do to make a big move to get some of that share back. The problem with AMD is AMD, they are their own worst enemy. At one time it was about 50/50 between AMD & Nvidia. The reason it is 80/20 is because of the previous product launches, and the continuing history of bad drivers. I remember customers waiting 6 months for CF drivers for their top of the line model a couple of years ago. Right now Nvidia is siting pretty with their new 1070 & 1080 cards. If AMD 480 is deemed a big threat they will release a 1060 to keep from loosing much market share. If AMD comes out with something on Par or better then the 1080 they are ready with a 1080 Ti version. It's hard to imagine AMD has a chance to take much away from Nvidia these days. And AMD has no one to blame but themselves for being in this position.