Question Display(ICC) profile doesnt work

[DarkCthulhu]

Hello i've got a pretty strange problem. I want to install icc profile to reduce too bright colors of my display but it doesnt work.
For example on youtube(skip first half of video) as soon as i click on YT tab you can see colors of icc profile that i desire, but as soon as i make any move(mouse\kb) icc profile dissapears and standart colors of my dispaly shows up(netflix logo becomes super red)

https://imgur.com/cpxPkBb

View: https://i.imgur.com/cpxPkBb.mp4


Now another example(skip again half of video) when i make video fullscreen icc profile disables and again standart display colors appear(and guy becomes green)

https://imgur.com/yneEK8h

View: https://i.imgur.com/yneEK8h.mp4


Things i've tried:

• I tried deleting every single icc profile to see what happens - only standart display colors appears everywhere as expected so i can assume icc profiles somehow stops working when i try to watch something in browser
• Other browser(edge) problem still appears, so its not chrome only fault
• My old display(dell u2412m)(problem was still here) so i can be sure its not a display problem
• Tried selecting other profiles, still same issue
• Disabling\enabling hardware acceleration in windows

My colorcpl settings:

https://imgur.com/a/IUSLAp9

View: https://imgur.com/a/IUSLAp9

My display - MSI MAG 274QRF QD E2 using display port
OS Windows 10
Hope someone can help me

 

[helpstar]

is auto hdr enabled in the monitor or other image improvment settings?
check for firmware updates on the msi support homepage

 

[DarkCthulhu]

is auto hdr enabled in the monitor or other image improvment settings?
check for firmware updates on the msi support homepage

there is no auto-hdr for me(i have windows 10) not sure how to check other image improvment setting other than hdr in display settings. And i dont think hdr is the problem because my other monitor is pretty old and dont even support hdr
also there is no update\drivers for my monitor, they only provide display profile