The 4790k has an 88 watt TDP / the 4770k has an 84 watt TDP.
So while that says the 4790k should be hotter, It's all about "Delta T"
These aren't actual numbers but to give ya an idea. As the only change is inside the CPU, everything else is the same
Staring with CPU cores of 75C
Delta T of 10C thru internal CPU TIM (and gaps) means surface at 65C
Delta T of 3C thru external CPU TIM means surface of Cooler at 62C
Delta T of 5C thru Cooler base and pipes means surface of fins at pipe connection at 57C
Delta T of 25C thru Cooler fins at pipes means surface of fins where air passing over them at exit is at 32C
Now with the better TIM, whatever those actual numbers are in the last 4 lines is immaterial. If the 1st line changes from Delta T of 10C to a Delta T of 3C, then CPU temps will drop by 7C ... less about 5% for the extra 4 watts, so 6.7 C
You can read about this in detail here:
http://www.extremetech.com/computing/185512-overclocking-intels-core-i7-4970k-can-devils-canyon-fix-haswells-low-clock-speeds/2
But in the end it turns out that it doesn't mean a lot..... while it's nice that Intel bowed to pressure and gave the people what they wanted, in the end while temps are lower, overclocks are not increasing substantially as voltage rather than temps is most often the limiting factor. The article concludes that your chances of getting a 5 Ghz chip "on air" has gone up from a fraction of 1 % to 5%. From looking around at various reviews and tracking sites, typically instead of the 4.5 - 4.6 Ghz most peeps got on 4770k with excellent cooling, with the 4790k, ya probably looking at 4.6 - 4.7 Ghz