DVD players now more common in U.S. households than VCRs

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After having been the symbol for home video entertainment for more than 40 years, the U.S. market penetration das dipped below the penetration of DVD players for the very first time. Nielsen Media Research reports that 81.2% of U.S. households owned a DVD player in Q3 of this year, while 79.2% are still using video recorders.

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