Very attractive design will appeal to many who are averse to doing a custom loop... tho I must say the most complicated part of building a custom loop is attaching the block to the GFX card so I think the easy "curb appeal" will turn into a daunting task for a significant portion of this crowd.
My other concern from experience w/ custom loops and even OLCs like the Siftech models id there's no mention of bleeding. The QD assembly is bound to introduce a teeny bit of air and over time, we expect some of the liquid to off-gas. And if there's one thing that can be annoying when you have builtd a dead silent system, is the noise of air bubbles trapped somewhere in your loop.
For the anal types like me, also I'd want to shorten and reconfigure this tubes to come out on top of the card and not have then bending and criss-crossing which burns the aesthetic appeal a bit. So while I comment the near perfect spill free design, it's the "near" that I find problematic. Again, anxious to see Rubix's review to see how / if these issues can be addressed.
Nice that the pre-assembled everything into a kit and all but I think even a novice user could do better and build a more efficient and more aesthetically pleasing result.
-Attaching the fans for you is nice, but since they are upside down acting as exhausts, and it's a rather substantial effort requiring special tools to flip em so they perform better .... the advantage disappears.
-The easy connect via QDs is nice but not if i have to dis assemble, cut hoses, remount connections on top of card, etc.
They kinda stuck since they can't custom cut the tubes for every installation possibility but, tho they are great features, I think many won't get full advantage of them.