Piracy is the big part. If you want to know who are really responsible, just look to Pirate Bay and such, those who have made piracy easy and convenient. Of course the market will adapt or die. But it's not the only part of the equation. There is also MS, and how Ballmer allows things to play out internally. PC-gaming is downplayed due to internal presssure to make the 360 more successful. This is madness, ofc, but MS haven't acted smart since Gates left the rudder. Ballmer seriously doesn't understand that the sole reason people are using Windows is direct-X and PC-games compatibility. This is their foundation, and the company is wrecking it. If not for games, why not use Linux or Apple instead? All the important people on the market will, and everybody and his mother will follow. Apple will one day make a Mac that is a mass-item, just like iPod and iPhone. Console market share is worth nothing in the long run. The day Apple release a game console, they will walk all over them. Since Apple has 40 billion capital for hardware developments and every bright engineer wants to work for Apple or Google, and nobody but rejects want to work for MS, there's not much they will be able to do about it. And yea, that's Ballmer's fault also.