You mean the conversion task is 60x improved, or that the new automation improves worker efficiency by that much? Whichever case, why is that?
Because the "application" and function they were using was created by some dude in the office, 5 years ago. And done badly. But it was "better" than the hand jamming and paper they were doing before that.
But, they've used that and relied on this thing for a long time.
Enter someone with actual dev experience.
What used to take 2 people all day Thursday and Friday to compile...now takes one person, 15 minutes on Thursday morning.
As simple as:
Multiple offices all over the country email a spreadsheet to this office.
These two guys take 2 full days to compile all of those 30 individual sets of data into one, and produce graphs for the Monday morning brief.
Instead, have all those remote offices enter that same data into a single combined location.
The guy in the main office can then see it all at once, and push out to a Boss's report with a single click.
Analyze their business process, and fix it. This is my thing. I've done this dozens and dozens of times.
They did not realize the art of the possible.