[citation][nom]Solamar[/nom]Price complaints are moot. Now that PC's have it, we'll see price wars on cables and devices. There are some great reasons for it over USB3, Docking stations are one awesome reason.. I've seen a few that offer duel DVI/eSATA and USB3 that work with both Mac and PC for around $300 - no double prices will drop over time.. They should drop to around $150-$200 after awhile. For a mobile device like an Ultrabook, I think this technology will be an win-win, especially once prices start coming down. It's essentially a PCIe slot on tap, so very cool.Also, Tom's Hardware got it wrong with the optical cable speeds.. Optical speeds are are 100 GB/s, not 10 GB/s.. But Apple wanted a powered solution, so they pushed back the optical release and called 10GB/s good enough for now. This is one of the reasons I do not see this technology going away, it has to much room to grow. Nothing will touch it for awhile, once we start seeing mid-to-low cost optical cable solutions and maybe powered Thunderbolt hubs, sweetness is.. - Upgrading a video card and multiple displays while docked on a laptop ultrabook suddenly becomes a very cool option for those who don't want to put money into both laptop and a desktop.Once laptop to rule them all[/citation]
Price wars? Are you nuts? This is an INTEL PROPRIETARY STANDARD which means that Intel holds all the cards. Remember how petulent they were with the x86 standard? What makes you think that they won't sue the crap out of any company that tries to reproduce this? You're either stupid, blind, naieve or all three. On second thought, you might also be on Intel's marketing team.