It's amazing how basically a search engine provider can become such a technology giant by selling ads. While I applaud their success, I understand their wanting to diversify their offerings into the possibly of the rumored retail store, but I hope they stay out of that segment, brick and mortar stores may not be their best avenues for sales. Their online presence is already awesome, best to use the advantages they have with online presence to push their sales. Too much diversity in their holdings can also be harmful to a company that spreads itself into too many things. They also need to concentrate on their holdings, improving upon what they do great is not a bad thing.