Strategy Analytics wrote, “Despite this decline, Apple retains a higher repeat purchase intention level than any other major phone manufacturer surveyed by Strategy Analytics.” And let's examine the drop: from 93% to 88% means that an additional one iPhone user in 20 has said they're not at least pretty sure their next phone will be from Apple.
THIS report doesn't show repeat buying intentions for the many LG, Motorola, Sony-Ericcson and even Samsung buyers, but such figures have historically topped out at half of iPhone owners' satisfaction. If customer repeat purchase intention is a sign of innovations, then Apple's competitors have NEVER impressed buyers with their innovations.
So I think S.A. deserves recognition as a surveying/marketing outfit, but both they, and people who cite this report as bad news for Apple because it shows Apple not innovating as much, get an F in Logic. That might include Tom's, which seems to have been in a bit of a rush to tout news that looked like it justified Tom's disdain for Apple.
What conclusion should people draw, since the “lack of innovation” line fails? How about the obvious one? Only in the past couple of years — since Froyo — have Android phones achieved the smooth operation, selection of quality apps and overall power that put them into the same league with Apple. iPhone owners, like others, now actually have a choice that they haven't before.
Most of the people I hang out with are smart “knowledge workers,” paid to make quality decisions. The iPhone users among them are not the status-nervous iSheep that Samsung is trying to capture with their ads belittling iPhone users' satisfaction. It's hardly surprising that about one in twenty of them (93%-88%) are giving serious consideration to devices with a stylus, a bigger screen or lower price.
If 90% of the user experience is Android with 10% due to whatever skinning or design features an individual phone maker puts on it, more Android users who simply want a good smartphone at a good price, will be looking at Apple than the other way around. Cupertino should be celebrating this report.