agent88 :
The vast majority of people do not build ultra high end pc's with $800 worth of crossfire / sli graphics cards. The ones that do probably will not care about a measley $180 because they obviously want to build the highest end pc possible.
AMD's real value is for every one else. Those users that would rather take the $180 saved by using an AMD processor and contribute that money to a better graphics card. Most people build their pc's with a specific budget in mind. Therefore they look at it this way:
1. I can have an Intel Processor with a Radeon 7770 for x numbers of dollars or I can go with an AMD processor with a Radeon 7850 for the same amount of money. Which one is going to give me the best bang for the buck in the programs I want to run?
That seems like a rather convenient example. Don't forget to take power efficiency into account. To use an equally convenient example, if you save $30 on the initial purchase only to spend an extra $60 on your electricity bill over the next 3 years, you've gained nothing. (Obviously usage habits and power costs vary from person to person, locale to locale.)
In this case, the Intel solution costs
significantly more than the AMD solution (about $100 more, off the top of my head), so you have a point. But as others have pointed out, the Intel Core i5 probably provides a more apt comparison. It's easy to say that AMD is for cost-conscious consumers and Intel is for high-end consumers, but the truth is that there isn't a hard-and-fast rule. Intel has a whole range of powerful and power-efficient CPUs ranging in price from about $120 to $1,000. (For the sake of argument, I'm ignoring everything below Core i3.)
AMD wins in the extreme-budget segment of the market, I think, on the strength of their superior integrated graphics' solutions. In the low-to-mid range, Intel and AMD trade blows; whether one or the other represents the better buy will depend on the consumer's particular needs.
agent88 :
Additionally, I will be very curious how this article may change once the next generation of gaming consoles are introduced. From all early indications, it looks like both the PS4 and Xbox 720 will utilize 8 core cpu's at around 1.6ghz. To push games to the limits, developers will be multi-threading their games for all 8 cores. My guess is that the GPU will be the real bottleneck then no matter what processor is used. This might just change AMD's perceived value.
I'd like to think that all of that is true, but there are limits to how well certain tasks can be multi-threaded. Sometimes, step 1 must proceed to step 2, and so on. We'll see.