G.Skill Trident Z RGB 32GB DDR4-3600 Review

[KaiserPhantasma]

How did asus became the "RGB standard"? with their "aura certification"?

LOL, Asus had the software, the firmware team, and the user support to push G.Skill in that direction. G.Skill on the other hand has the market support to push back with its own version of the software. So, it's basically a limited partnership pushed by buyers other than you or me.

in these context I guess yes you are right but what I mean is in the industry wide scale, I dunno if you noticed it though from fans to GPU lightings some of them have the "aura certification" even though they aren't ASUS nor do they need to partner too (think I saw some AiB partners having the "aura certification" even though they are competing companies against each other, correct me if I'm wrong)

TLDR;
I guess ASUS is doing something right with the "aura certification" on an industry scale what gives? what gives them the right to dictate a "RGB standard"?