I admit to liking the aesthetic. The G1 motherboard is MSRP'd at ~560 bucks and includes the Killer 2100 LAN and actual Creative hardware onboard, not realtek with software emulation. The chipset HS is shaped like an M4 magazine. I love the looks of the board, all black and bright green, but the whole "weaponize yourself" marketing is a little silly. My guess is there going for a younger demographic. I like aesthetics even though they shouldn't matter as long as they function. I like the way serious hardware looks. Just look at GPUs, especially reference ones, which have silly stickers of cyborg women and explosions. Make it look serious, make it perform serious, and watch me buy it. I couldn't justify the cheese of Gigabytes G1 mobos. The sniper modules are still kinda cool though.