Its not rocket science on the cost and market for this phone... It'll be a $100 contract phone... allowing the S3 to remain the $200 flagship phone. The S4 is already rumored to have an even BIGGER SCREEN for some stupid reason.
Its the value that keeps the price at around $200. The Nokia900 has been a FREE phone for weeks. Its amazing that my Atrix HD is a $0~50~100 phone depending where you get it from, yet its 95% matching features to the GS3.
Even if the SGS3 was a $100 phone, I'd still go for the Atrix HD. Still, glad to see them taking sales away from Apple... and hopefully both Apple and Android will keep WP8 down, forever.