Question Game start up crashes..

Yes, but maybe there is a different problem.

check the memory by running usb autoinstaller (bootable USB flash drive)

run and post the http link of your result

RMA it if it´s still under warranty. Should be a hardware issue.

Reset the BIOS by jumper clrCMOS or JBAT or similar (eventually you will have to set the bios priority correctly after that)

check windows integrity
open the command prompt as administrator and type DISM /Online /Cleanup-Image /RestoreHealth

clean boot

check hard drives for errors with the manufacturer´s tools

use ddu uninstaller and reinstall the latest graphics driver for your card from or