esco_sid :
Ok for cooler just keep the 212 evo you had for the GPU Brand does not really matter much just look for something decently priced for GPU try to get 550+ watts from one of these brands Seasonic, EVGA(G2 series or GS) XFX, or Corsair RM series( usually overpriced).
GPU or PSU? If it's GPU is not possible because only is available Asus, MSI, Gigabyte and PNY
I've changed the PSU for Corsair CX650M Semi Modular that's 90,08$ in my country
The Build ATM:
CPU: Intel Core i5-6600K @ 265,14$
MB: Asus Z170 PRO GAMING @ 166,47$
RAM: G.SKILL Ripjaws V 16GB (2x8GB) DDR4-3000MHz Black @ 124,67$
SSD: Crucial MX300 1050GB @ 286,36$
Case NZXT S340 Black/Red @ 74,16$
PSU: Corsair CX650M Semi Modular @ 90,08$
GPU: MSI GeForce GTX 1070 Gaming X 8G @ 540,05$
Total: 1546,93$
Monitor: Asus VG248QE TN 24" FHD 16:9 144Hz 3D @ 296,97$
Mouse: Razer DeathAdder Chroma @ 59,34$ (Promo)
Keyboard: Corsair Gaming K95 RGB Mechanical Gaming Keyboard — Cherry MX Red @ 215,17$
Total: 571,48$
Total of Total: 2118,41$