I think PC gaming took a slight plunge when consumers figured out they could still check their email without a high-end video card, and many PCs were not up-to-spec to play games. Nowadays, Dell, et. al., would probably not hesitate to tell you that you need a 5770 just to watch Netflix (same concept as the AT&T rep trying to tell me that there was no way my 3mb/s DSL could handle Netflix at all. Had to tell her to quit trying to sell me upgrades and keep my service as-is about 20 times). The end result is that many people's "email-checking machine" is already up to light-medium gaming spec. They probably wouldn't buy a gaming PC, but since they already have one that can handle it, why not game a little?