Honestly the market that will tend to the 750Ti is new builders who are looking for ultra low budget game on low power cpu, mobo and limited peripherals and harware. If people like me who are upgrading from an HD6790, i would go with the R7 260x or 265 all the way for that pricerange, better performance overall and i have the hardware. Also whoever is comparing is to the 7750 is mistaken, for the price performance according to each family u cannot bring 7750 to the table as a baddy compared to 750Ti they are too different in technology. Wait a bit and u will see AMD launch a card that will beat the 750Ti with better specs, for better price with the same super low power comsumption everyone is getting so fond of.