I hear you. However, the sales data we're seeing suggests Nvidia has no problem selling them (except the RTX 4080, which is overpriced relative to its siblings). So, I'm not expecting them to drop. Not only that, but Nvidia has tons of demand for its H100's, which are made on the same wafers - meaning, Nvidia can just shift wafer supply, that they've already agreed to buy, over to more profitable AI-oriented products.
Since we all know how much Nvidia likes profits, do not expect to see them cut RTX 4000 prices for a long time. The lone exception might be the RTX 4080, although it probably won't even drop as much as it should.
If priced in accordance with the other RTX 4000 models, it should cost around $1050, by my math.
Two things to consider:
- New process nodes are more expensive.
- After seeing what prices the market is willing to bear, Nvidia might not have designed the current generation of products to sell at the same price point as prior generations. Even the inflation-adjusted equivalents.
First, you didn't restrict your comment specifically to the RTX 4000 series, or I'd have responded differently. Second, they'll sell them for as much as they can. And (4080 aside) seem to have no trouble doing so. Don't expect them to do you any favors.
What do those sources say prior generation GPUs @ the same tier cost to make, back when they launched?
How are you arriving at that markup? Are you aware that most of their engineering costs go towards software? That's right - the software for GPUs is actually more complex than the hardware. What's dismissively termed "drivers" includes compilers, firmware, host API stack, libraries, game-specific optimizations, etc. It's a lot that needs to be updated for each new generation, and maintained/enhanced through the products' lifetime. So, you really can't overlook the engineering costs, when you're trying to figure out the minimum they
need to charge.
Then, there's the matter of profits. Nvidia and its investors
really like profits. Always expect them to behave in a profit-maximizing fashion, regardless of whatever you think seems fair.
Be clear about what you're complaining about. If you're mad because you can't have the GPU you want at the price you want, then maybe you're part of the problem. You either need to be more flexible about
which GPU you buy, or
how much you're willing to pay for it. You lack the leverage to be picky on both counts (i.e. something about having your cake and eating it...).
If you don't like Nvidia GPUs being so expensive, I guess you should first complain to people who still buy them. However, the less revenue Nvidia makes on gaming could simply convince them to go all-in on AI, robotics, and self-driving.
The current GPUs were designed back when prices were persistently high. It's understandable if Nvidia and AMD took that as a signal that they could design more expensive GPUs.