It sounds like Gigabyte took a page out of the "HDCP-ready" book. I was one of the happy victims of that marketing BS back in '05: even though the GPUs on the cards were capable of dealing with HDCP, there were no key chips on the cards so cards could not actually stream HDCP-encoded content over HDMI, and hence any protected blu-ray or HD-DVD had to be played over VGA instead.
Now, whenever I see the word "ready" in technology marketing, I think, "not fully implemented".