liquidsnake718

Distinguished
Jul 8, 2009
1,379
0
19,310
What will happen to the company Gigabyte once Gigabytes are surpassed by Terabyte drives, ie 32T SSDs or HDD's?

In terms of brand equity Gigabyte is a great company and a good name in the GPU, Casing, and motherboard market... but there will be a time whether it be in 2-10 years from now where Gigabytes will become "obsolete" like kilobytes and megabytes in terms of storage capacities. Imagine a 32 TB to a 100TB HDD or SSD with a new kind of platter? So what do you think the company will do to preserve their name?

In terms of technology, companies always want to be marketed as "ahead of the times and current technology". So how will this play out in your opinion?
 
Solution
What will happen to the company Gigabyte once Gigabytes are surpassed by Terabyte drives, ie 32T SSDs or HDD's?

...

In terms of technology, companies always want to be marketed as "ahead of the times and current technology". So how will this play out in your opinion?
But Gigabyte does not sell HDD, do they? They sell GPU's and Motherboards and in terms of measures, they still measure RAMs in Gigabytes. So until the RAM are able to achieve Terabytes in terms of capacity, their name is still relevant. Of course it's not good for them to sell HDD because otherwise it will sound out like this: "I want to buy a 1 Terabyte Gigabyte Hard Drive, please..."

rofl_my_waffle

Distinguished
Feb 20, 2010
972
0
19,160
Its just a name. The brand is associated with quality at respectable prices.

Just because the industry moved on to a higher storage capacity doesn't matter.

Don't forget there is still a company called American Telephone & Telegraph.
 

amnotanoobie

Distinguished
Aug 27, 2006
1,493
0
19,360
It would play out as it has played out for years.

Gigabyte would just continue to exist and put out products. They already have a solid, trusted name, why should they rebuild that image just because hard drive capacities have changed?
 

randomkid

Distinguished
What will happen to the company Gigabyte once Gigabytes are surpassed by Terabyte drives, ie 32T SSDs or HDD's?

...

In terms of technology, companies always want to be marketed as "ahead of the times and current technology". So how will this play out in your opinion?
But Gigabyte does not sell HDD, do they? They sell GPU's and Motherboards and in terms of measures, they still measure RAMs in Gigabytes. So until the RAM are able to achieve Terabytes in terms of capacity, their name is still relevant. Of course it's not good for them to sell HDD because otherwise it will sound out like this: "I want to buy a 1 Terabyte Gigabyte Hard Drive, please..."
 
Solution

liquidsnake718

Distinguished
Jul 8, 2009
1,379
0
19,310


You have a great point there, the RAM onboard is still in its infancy stages where i think 16gb of RAM is the current max.
However, it was a valid question in terms of technology. And it would be a shame for a company as extablished as Gigabyte in the motherboard arena to change its name as it has equity and well known.