So who're they targeting with this?
With a pricetag at $3000, their only possible customer would be rich tech enthusiasts who want a show-piece to drive their 4k monitor or 4k surround.
but IF that is the target audience, why is it so "ugly"? and I don't mean that as just my personal opinion, but Gigabyte's poor choice of materials, namely plastic shrowds, lack of programmable LEDs (sure not everyone likes them, having a choice to turn them on and off, or better, full range RBG, would be nice), further limit their audience to an insanely small group of people who likes the current design.
Sure you can argue that if I don't like the looks, I can mod it, but if I were to get into modding (which I do), why would I buy this system to begin with?