Good air cooler

[Spankymcbob1]

Trying to find a good air cooler. My case can handle just about anything on the market. My budget is about $300 including the price of the replacement fans

 

[USAFRet]

"A good air cooler"

How about the Cryorig H7, for 10% of that budget.

Or R5 Ultimate.

 

[Spankymcbob1]

I'm on x99 so I'd pref one over $70 and I plan on swapping out the fans.

 

[USAFRet]

I'm on x99 so I'd pref one over $70 and I plan on swapping out the fans.

So which ones have you seen that meet those requirements?
And why over that specific price point?