GTX 1080 price gouging?

[Fixadent]

The price for Nvidia's non-ti and non-titan graphics cards.has always been around $500.

Why was the price of the base GTX 1080 $700 until the release of the 1080 Ti?

Was Nvidia just trying to gouge people?

 

[rgd1101]

It call supply and demand

 

[13thmonkey]

Because that's the price that they thought they could charge, and that people would still buy it.

You say 'always' I say that this is a bit worse than recent releases which were notably 'cheap', and much cheap than some historic cards.
http://hexus.net/tech/news/graphics/103399-inflation-adjusted-price-history-high-end-nvidia-gpus-tabulated/

 

[Mousemonkey]

Why do people always blame the manufacturer when it's the retailer who is dictating the price?

 

[13thmonkey]

Why do people always blame the manufacturer when it's the retailer who is dictating the price?

The thing is i know that you, like me, have been around for long enough to remember the launch prices of the 8800GTX.

 

[Mousemonkey]

Why do people always blame the manufacturer when it's the retailer who is dictating the price?

The thing is i know that you, like me, have been around for long enough to remember the launch prices of the 8800GTX.

Yes but unless we know how much the retailers are paying for the cards how can you say who is doing the gouging? And this generation was always going to be expensive IMHO due to the smaller node and the need to cover the development costs of said smaller node.

 

[13thmonkey]

yep, the costs have got to be recouped, both for the design and the process, else there won't be a next generation.

 

[Mousemonkey]

Also if I go to Nvidia's site they have the 1080 up for £529 (out of stock though) on Scan.co.uk they are listed from between £489 and £779 so if you don't want to pay Nvidia's price because you think it's too high then don't buy direct from Nvidia.

 

[Fixadent]

Is the GTX 1180 or whatever Volta's moniker will be, cost $900 just for the base model and not the Ti or Titan?

 

[rgd1101]

No one know.

 

[13thmonkey]

going on history, and based on the data I posted earlier, probably around 600-700 again, BUT nvidia are claiming that prices will rise into December, there is a RAM shortage, which will only get worse before it gets better, so maybe rrp 700 but supplies may be tight, pushing them higher.

 

[whitetiger119]

People like to suggest its the retailer jacking the price up, I work for a big box retail store, we get a 5% over cost employee discount.
the sales we run on the 1070/1080 TI/NON are always slightly better than our employee discount. which is usually only about 30$ cheaper.
which tells me Store cost for those cards are rather higher and they have a low markup on them.

MOST of the cost is what the Manufacturer sells them to the store for. which means it really is EVGA and other Manufacturers who are setting these rather high prices.