I still feel like they'd sell a ton more if it was priced like $99 or better still, $80, as a replacement to a 1030. But at this point it just starts sounding like a terrible idea for business lol
It may sell better at $90 but companies make products to turn a profit and there is no profit to be had on sub-$100 SKU when ~$20 of it is the BOM cost of VRAM alone, then you have to add the GPU die itself, the PCB , HSF, assembly, testing, packaging, marketing, distribution costs and everyone's profit margins on top.
Part of the reason why entry-level GPU prices are going up is because the break-even costs of making a GPU and getting it to store shelves is creeping up. The only way you are going to see a 4GB GPU going for under $100 is if manufacturers desperately need to clear obsolete stock, which isn't really going to happen at a time where most SKUs are supply-constrained, which brings us to the other reason lower-end GPU prices are going up: because AMD and Nvidia have limited wafer supply, they have to prioritize wafer allocation to the more profitable SKUs first, which means less profitable SKUs have to bear the opportunity cost of bothering to make them.