Download
MSI Afterburner. And setup the fan profile to run the fans like this:
40% at 45c
50% at 60c
65% at 70c
70% at 75c
80% at 80c
100% at 85c.
Then click the checkbox that allows Afterburner to control the GPU fans at all times.
What happens is that companies ship out their video cards with the fans set to almost silent profiles. They do this because some people are sensitive to fan noise, and will return cards they can hear. Some reviewers will also give low scores to cards that can be heard. So in order to get the cards to start cooling the GPU before they get too hot, we have to change the fan cooling profile.