IMO, standard RMA is the only way to fly. You ship them the card and they ship you a replacement. $0 deposit required. The Advance RMA thing is a gimmick, and like the article says, there are always people willing to cheat and even steal if they can get away with it--so EVGA is simply doing the prudent thing. Some people's money is burning a hole in their pockets and they have no patience to speak of and want everything done "yesterday" if possible. These people will gladly pay the scalper deposit.
The better-quality GPUs will not fail--since 1995 I've owned well over a dozen GPUs (2d & 3d) and in all of that time I have yet to have one fail which I had to RMA. Never owned an EVGA product, out of all of them. However, as this particular failure had to do with a design flaw in these GPUs, EVGA should be able to determine exactly which GPUs have the flaw--right down to id'ing them all by serial #. That means they know exactly who purchased them. Under the circumstances, however, I can't see how EVGA might avoid the scalper deposit for those who want the new cards ASAP without following the normal RMA process.
I don't have any objection to the advance-shipment deposit! And when GPU production returns to normal (as CPU production seems to have done for AMD of late) then the scalper deposits will cease.