News How AMD’s partnership with Microsoft could help Team Red stay competitive against Nvidia

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AMD gets gaming deal boon after gaming revenues fall

How AMD’s partnership with Microsoft could help Team Red stay competitive against Nvidia : Read more

 

[rluker5]

The latest news makes it sound like Xbox is going 100% third party: https://wccftech.com/amd-ceo-were-designing-a-full-roadmap-of-gaming-chips-for-xbox/
With just an Xbox sticker and no first party, walled garden game supported hardware discount.
Basically PCs with console branding means no more Xbox console as we know it if this is true.
Also means PS6 only has to compete with PC on price.

Might be bad for AMD and certainly will be bad for those that prefer consoles for price and simplicity.

 

[TerryLaze]

Basically PCs with console branding means no more Xbox console as we know it if this is true.

That's what consoles are since 2013 when they went to x86, especially for xbox since they where, and still are, using a version of windows for their consoles.

Might be bad for AMD and certainly will be bad for those that prefer consoles for price and simplicity.

Not any worse or any better than the last 12 years.
Ms and sony are going to pay for some R&D and AMD is going to get new products out of it for selling (they regularly make APUs from the console designs).
Most if not all things MS will design, be it handheld or console or PC, will still be AMD APU.
The only bad thing for AMD is the extremely low margin on the APUs they sell for the consoles.

 

[rluker5]

That's what consoles are since 2013 when they went to x86, especially for xbox since they where, and still are, using a version of windows for their consoles.

Not any worse or any better than the last 12 years.
Ms and sony are going to pay for some R&D and AMD is going to get new products out of it for selling (they regularly make APUs from the console designs).
Most if not all things MS will design, be it handheld or console or PC, will still be AMD APU.
The only bad thing for AMD is the extremely low margin on the APUs they sell for the consoles.

But if an Asus, Zotac, ibuypower, etc. "xbox" costs $800-$1000 for what one could build on pc for $800-$1000 and they are not 100% standardized because AMD is building a whole xbox ecosystem of APUs then it will be more like a steam box and may lose all of the volume of homogenized adoption.

And I'm reading Lisa Su stating AMD is planning on making a broad array of gaming chips for xbox not as there will be a large variety of MS built xboxes, but there will no MS built xboxes and just MS approved 3rd party systems with various configurations that carry the xbox seal of approval. Why would MS make their own xbox and undercut their AIBs by subsidizing their MS built model with game sales that likely won't be there if more launchers than the xbox store runs on them? And why would an AIB make something to MS xbox seal of approval if they were going to be kneecapped in sales by MS undercutting their price?

 

[TerryLaze]

and they are not 100% standardized because AMD is building a whole xbox ecosystem of APUs then it will be more like a steam box and may lose all of the volume of homogenized adoption.

Yeah that's kinda the point of all of MS/xbox advertisement lately.
"This is an Xbox"

And I'm reading Lisa Su stating AMD is planning on making a broad array of gaming chips for xbox not as there will be a large variety of MS built xboxes, but there will no MS built xboxes and just MS approved 3rd party systems with various configurations that carry the xbox seal of approval. Why would MS make their own xbox and undercut their AIBs by subsidizing their MS built model with game sales that likely won't be there if more launchers than the xbox store runs on them?

This assumes that MS's main goal is to make big partnerships with every single AIB out there....
What I think is that MS will make a steam deck (but today) level of portable console and sell that together with a probably stronger normal console.
And then if anybody wants to make anything with the xbox logo on it MS will let them.

And why would an AIB make something to MS xbox seal of approval if they were going to be kneecapped in sales by MS undercutting their price?

Because they already made it anyway, it already is more expensive, it already does sell, and if they can stick the xbox name on there it will be another reason for people to buy it.
Same thing that happens with the steam OS device thing.

 

[mwestall]

But if an Asus, Zotac, ibuypower, etc. "xbox" costs $800-$1000 for what one could build on pc for $800-$1000 and they are not 100% standardized because AMD is building a whole xbox ecosystem of APUs then it will be more like a steam box and may lose all of the volume of homogenized adoption.

And I'm reading Lisa Su stating AMD is planning on making a broad array of gaming chips for xbox not as there will be a large variety of MS built xboxes, but there will no MS built xboxes and just MS approved 3rd party systems with various configurations that carry the xbox seal of approval. Why would MS make their own xbox and undercut their AIBs by subsidizing their MS built model with game sales that likely won't be there if more launchers than the xbox store runs on them? And why would an AIB make something to MS xbox seal of approval if they were going to be kneecapped in sales by MS undercutting their price?

But they *are* going to be standardized, they will mandate specific AMD APUs or CPU/GPU pairings on specific chip sets with specific minimum, and possibly maximum, ports/slots and a specific "x-box enhanced" version of windows, which will probably default to booting into the x-box gaming environment rather than windows desktop. Physical form factors to be decided by OEM after approval from MS. More 'variety' for consumers, less risk for MS, guaranteed income streams for MS and AMD, risk offloaded to OEMs.

 

[rluker5]

But they *are* going to be standardized, they will mandate specific AMD APUs or CPU/GPU pairings on specific chip sets with specific minimum, and possibly maximum, ports/slots and a specific "x-box enhanced" version of windows, which will probably default to booting into the x-box gaming environment rather than windows desktop. Physical form factors to be decided by OEM after approval from MS. More 'variety' for consumers, less risk for MS, guaranteed income streams for MS and AMD, risk offloaded to OEMs.

You are looking at this from the point of a pc builder who has no more trouble choosing a pc by its specs than a console buyer choosing a tv by its brand name and size. The average console buyer will either learn to buy by pc spec like you, and probably just upgrade the GPU on their pc for less, or buy a cheaper PS6 that makes sense to them because it isn't a fake xbox that used to be xbox but is now some huge confusing selection of off brands that cost a lot more. The only problem is that the PS6 will also cost more because they will no longer have the MS game subsidized model to compete with on price.

If the 2 options are fake off brand xboxes and a PS6, all of which cost way too much, why not stick with the series X or PS5? After all there will be backwards compatibility and probably forwards compatibility if the new console market isn't selling enough for the game devs to up the minimum game requirements.

Edit: Windows already has the feature that if you hit the xbox button on desktop you can select one of your recent games and start it with the gamepad alone.

 

[mwestall]

You are looking at this from the point of a pc builder who has no more trouble choosing a pc by its specs than a console buyer choosing a tv by its brand name and size. The average console buyer will either learn to buy by pc spec like you, and probably just upgrade the GPU on their pc for less, or buy a cheaper PS6 that makes sense to them because it isn't a fake xbox that used to be xbox but is now some huge confusing selection of off brands that cost a lot more. The only problem is that the PS6 will also cost more because they will no longer have the MS game subsidized model to compete with on price.

If the 2 options are fake off brand xboxes and a PS6, all of which cost way too much, why not stick with the series X or PS5? After all there will be backwards compatibility and probably forwards compatibility if the new console market isn't selling enough for the game devs to up the minimum game requirements.

Edit: Windows already has the feature that if you hit the xbox button on desktop you can select one of your recent games and start it with the gamepad alone.

"Fake, off brand x boxes"??? Verified 3rd party builds will not be 'fake', just as 3rd party game titles are not 'fake', they will be guaranteed to run verified titles with verified features. MS wants to have the ability for bigger, better, faster systems (and cheaper, capable ones) without the hassle of building them itself, because it grows the market for the software, which is what gets profits, the hardware is a loss leader, so why not have 3rd parties take that risk while MS can get on with its core business of software.