trust me, the 720 is very cool, especially when overclocked, even on the stock cooler.
mine's at 3.4 Ghz, with a 1.350 voltage, which is only a tick above normal. I'll say 3.4 Ghz is where it is at, you can go higher, but i'll recommend a better cooler. For stock, it's 30C at idle and 45C load (playing FSX, the most CPU intensive game i have)
but still, i'm on the fence about unlocking it, even though i bought it when it first came out (higher chance of success), but still... you never know, and taking apart the case and hitting the CMOS switch is a PAIN IN THE ASS if that's the worst-case scenario.