AMD has become competitive again. They aren't quite as good at gaming as Intel, but in a lot of benchmarks were better at production type of work that requires lots of threads.
That said, Intel is better at gaming at the moment. No question.
However, another thing to look at, is if you want to overclock for example, you don't have to spend extra for a k series cpu, and you don't have to buy a z series board. Those type of things add value for a lot of us.
Not only that, but ryzen 1st generation came out early 2017. The last ryzen should be around 2020 sometime. If all the press is true and motherboard manufacturers give updates, you should be able to take the same board from 2017, and install a new cpu in 2020 and be set another couple of years. Traditionally, it seems AMD has allowed for this except for only a couple of times.
With intel it seems like every time you turn around, they change CPUs, and many times, like every 2 generations or so, you have to swap motherboards as well. Those things get expensive.
For me personally, I know AMD may not be exactly the same performance in gaming, but they are about 90% of where Intel is I'd say. And, for me, I've got other things going on in life besides sitting and gaming every day. The AMD platform for me still provides a great experience, and is more cost effective, but gives 90% of the performance. That's what a lot of us see in AMD, we are shopping for max value for our money. If you can save say 100 dollars between savings on a cpu and motherboard compared to buying Intel, that might be the difference between buying a gtx 1050ti and a 1060 6gb card for example. That's what it boils down to for many of us. Or just being able to have something different