I'll use EVGA as an example. For wattage a 550W will run most systems. It depends on the video card. If you ever plan on doing dual video cards you'll need a 750-850w. 850w is usually a big jump in price from 750w so 750w is popular. For single video cards 550w is the most popular.
Now with EVGA you have different series. B, G, P, T. Bronze, gold, platinum, titanium. That refers to the efficiency of 80%, 85%, 90%, 95%. Nothing to do with quality. A Titanium will be the same quality as a platinum, just more efficient. They also have a B1 and a B2, and a G1 and G2. The 1 series is made by 1 OEM, and the 2 series are the good ones from superflower. So the best value is the B2 or G2. The 1 series should be avoided.
Other brands that are good are Seasonic who make their own. And some other companies like XFX and Antec who use Seasonic and Delta as OEMs. You would have to do the research to see which power supplies are good. Toms has a list of Tier 1,2,3 power supplies somewhere. You can also check www.jonnyguru.com for reviews. So look at what's available from where you're buying, and if there is a sale on a Corsair, Zalman, etc... check out the reviews and see if it's worth buying. You would want something in the Tier2 at least and equivalent to an EVGA B2 or G2.
When I bought I got a P2 on sale for cheaper than a G2, and the P2 has the 10 year warranty compared to 7 or 5 I believe with the G2.