How much revenue does a heavily trafficked website generate?

[Dimitri001]

Let's say something that gets about as much traffic as a popular online magazine like The Atlantic or Quillette. How much money does a website like that generate?

I assume the primary/only means of making money is selling ads. (I believe Q has a Patreon, but let's put that aside)

 

[CompTIA_Rep]

https://www.google.com/adsense/start/#calculator
Plug in the numbers and you'll get a good idea of how much a site may make.