AT&T has shot themselves pretty badly. So far the competition hasnt changed, an are still unlimited for the same price as before. However, at least people who have the unlimited data plan are not getting them taken away, ever, until they elect to remove the data plan all together, or close their account. But, its still bad PR, being as AT&T the conglomerate it is, has such a puny 3g footprint in the beginning, and what they do have cant handle the load. In short, FAIL.