As for the Universal USB Installer, I use that one on a daily basis. You put your iso in an easily accessible location, open Universal USB Installer, and under "Select a Linux Distribution", scroll to the very bottom of that list until you see "Non-Linux Distributions." Under that should be Windows 7 Installer
Step 2, you just click on the "Browse" button, and search for that iso you downloaded and placed in an easily accessible spot.
As for your flash drive letter, it should automatically pick it up, but if you have multiple removable storage devices, you can find which one you need by going to My Computer (or This PC on Windows 10).
After that, just click Create (should give you a pop up about formatting) and you're good to go.
As for installing it, while keeping the USB drive in, restart your computer. While your motherboard / PC manufacturer's splash screen logo is on, press whatever key is needed to go to the boot menu. The keys vary with the motherboard or device. Mine happens to be F12, but it could be F10, F11, or any of the Function keys.
When you get to the Boot Menu, click on the USB Drive or Removable Storage or whatever your BIOS may call your USB drive. The Windows 7 Installer should then boot up.