[citation][nom]phil kizer[/nom]From a certified sound engineer, yes, Beats Audio is overpriced. It is marked up to 3 times the amount of similar audio products but in terms of audio quality, but I can't say they are crap. Part of what they do in terms of equalization is a technique called the "disco smile". They boost the bass and the tremble to make the sound deep yet clear. The eq faders would make the shape of a smile, hence the name. Basically, Dr. Dre is getting rich off of the average consumer's ignorance.[/citation]
think of the music he makes, what parts of his music need to be empathized? i really dont think that he came up with that on purpose, i really think he accidently fell backwards into it.
my sennheiser hd 555 sound better than their 300$ offerings... so it doesn't trick anyone, really the only people that would choose dre over anything else, are 1) branding and 2) people who value bass over everything else, because in store the bass sounds better than anything next to it.