HTC seems to have NOT learned their lesson on the One series. The problem with the One X wasn't that it's screen wasn't very good, since the One X actually had a superior screen vs the Galaxy SIII (edging it out since it doesn't have sub pixels, and a normal RGB that displays text smoother). It wasn't that it was slower, since the One X and One S used very similar SOCs vs Samsung's flagship. It wasn't because the camera wasn't flush, since that wasn't a dealbreaker for anyone, and most people thought the One series looked nice....
Samsung won because they offered more storage capacity with the MicroSD slot, had a removable battery, more RAM, and better marketing!
This thing clearly has a better screen vs the Note II, but the Note II has an SD card slot, larger battery that's also removable, and has 32GB and 64GB versions, not just a 16GB. Plus the Note II has Samsung's S pen as a selling point!
Rather than just straight out beat Samsung, they've left users deciding if the screen on the DNA is good enough to justify losing the extra features in Samsung's flagship phones. It's frustrating, since I think I'd still recommend to a friend to buy a Galaxy S or Note II, since the HTC DNA's missing features are important ones.