If you're normal usage isnt hitting in to that high a temp, its not as big of a concern. But yes, using the tests you're using you're running too hot.
The Tcase of your CPU shouldn't hit over 67.9C according to Intels specs. Chances are tho, you're reading the Tcore which usually runs ~ 6 to 10 degrees hotter than Tcase. So basically you should be trying to keep your temps below 78C.
You're running what should be a better than stock cooling, so the first thing I'd recommend doing is reseating and reapplying you're thermal compound on the cooler. Then test again.
Yes, Prime95 or IBT are wholly unrealistic workloads to expect you're computer to do, but they do let you know how stable and efficient your cooling is.
If you can't get your temps down under that 78C level at 100% load, and you're concerned about the temps, you may want to consider a different cooler. The Cooler Master 212 Evo is the go to cooler in cases like this. It's a better cooler and quieter to boot without breaking the bank on something like a Noctua or water cooling setup.