Bit, 0 or 1. Not much information there. 2, 4, 8, 16, 32, 64, 128, 256, 512, 1024...
English is made up of about 170,000 total words, and most people know 20,000 to 30,000 of those words. Effectively, at 10 bits per second it would take several seconds to simply parse out a single word you want. And while, yes, I have a condition that causes me to lose words, for the most part I can clear many words every second consistently. That is far greater than 10 bits per second.
Now, if they would argue that we are processing at 10 64-bit bytes per second, I could possible believe something like that. Maybe even as low as 32-bit bytes. But simply 10 bits, eff no. We think and actively process far more than 10 bits per second actively and consciously.