On some monitors you have to use a DP cable for it to reach 144Hz. That is a DisplayPort cable. Check with MSI website or the manual see if they specify the DP cable as necessary for 144Hz.
If you used another HDMI and didn't go up yo 144Hz (and you're sure they are good quality working cables) it probably requires DP or DVI (dual link with 24 pins) to work at 144Hz.